Pinterest Predicts is Pinterest’s annual trend report: a global, cross-audience campaign for consumers and advertisers that uses Pinterest’s rising search query and engagement data to identify the trends most likely to shape the year ahead across fashion, beauty, travel, food, home décor, life events, personal finance and more. For 2026, the campaign invited audiences to interpret trends on their own terms through the platform idea “Be Unpredictable”—a response to a culture tired of being told what to wear, how to act or what to follow.

As Creative Producer on Pinterest Predicts 2026, I helped lead the global creative development from strategy through scaled execution. I kicked off the global creative team by digesting the global strategic brief and partnering with the core creative team to concept the campaign idea, “Be Unpredictable.” I then helped translate the campaign into a flexible creative system, including social-first trend vignettes inspired by real Pins, modular content libraries and unpredictable hero edits designed to feel original, scroll-stopping and native to Pinterest.

As the campaign scaled, I onboarded and guided producers across the global campaign while owning the consumer brand partnership scope of work. I led creative development for 10+ strategic brand partnerships, pitching curated trends across verticals and shaping bespoke partner experiences that amplified the campaign. Each partnership resulted in sold trends, contributing to millions of dollars in Predicts revenue for the Pinterest business.

I served as the single producer POC for all global brand partnerships, overseeing the process from pitch through sold trends and final execution, ensuring each partnership felt distinct to the brand while laddering back to the global Predicts 2026 platform and the broader invitation to Be Unpredictable.