As the Creative Producer for Pinterest’s 2026 Coachella sponsorship activation, I worked with our creative team to bring to life a bold, immersive festival experience that turned Pinterest inspiration into a real-world cultural moment. Designed as a completely phones-free activation, the concept invited guests to disconnect from their screens and reconnect with their creativity, their style, and the energy of the festival in a more intentional way. Every touchpoint was crafted to feel highly visual, interactive, and distinctly Pinterest—transforming the act of discovery into something guests could physically experience. The activation also included an integrated brand partnership with e.l.f., who sponsored our beauty bar and added a playful, beauty-forward layer to the guest journey. The campaign sparked strong buzz across press and PR, extending the impact far beyond Coachella and positioning Pinterest at the center of creativity, self-expression, and culture.