As Lead Creative Producer for Pinterest’s 2025 Coachella sponsorship activation, I led the creative development and execution of an immersive experience centered around Pinterest-discovered festival trends. The concept invited guests to step inside the world of Pinterest and “remix yourself” using trend inspiration as a starting point to transform, experiment, and show up as their best festival self. Throughout the space, guests could explore curated festival aesthetics, then bring them to life through interactive styling and glam stations designed to uplevel their look in real time.

To give the activation a distinct visual voice, I brought on Gen Z creative director Ramisha Sattar—known for her work with Chappell Roan, as our freelance creative director. Ramisha translated Pinterest’s festival trend insights into a beautifully crafted collage aesthetic, creating original artwork and environmental moments rooted directly in the trends we were amplifying across the Pinterest platform. The result was a vibrant, culturally relevant experience that connected digital discovery with physical self-expression. The campaign was a major success, generating strong press and PR buzz and gaining even more cultural momentum with Chappell Roan’s appearance in the activation space.