Pinterest Presents 2024, is Pinterest’s biggest marketing event of the year. Presents is an annual digital marketing summit where advertisers and marketers from around the world tune in live to hear the latest news, innovations, and advertiser opportunities from Pinterest. The 2024 show was a 60-minute digital livestream broadcast, reaching more than 30,000 live viewers, it was produced and localized in 9+ languages for a global audience.
In my role, I worked closely with the Executive Producer to help shape the main show from start to finish, including scripting, casting, and production. This included working with and managing A-list celebrity talent featured across the main broadcast and promotional assets. In my role I also led production for the “Pinner Stories” and the promotion of the broadcast, bringing real user stories and key campaign moments to life in a way that felt human, engaging, and true to the Pinterest brand. Beyond the livestream itself, I produced over 15 individual promotional video assets that were localized for global marketing efforts, helping build excitement and drive tune-in around the world.
Pinner Stories
Thoughtfully crafted stories of real Pinterest users, and how they used Pinterest to enrich their daily lives. These three stories were shot and edits to fit into the main Presents broadcast, as segment to the overall main show.
Credits:
Lead Producer: Aly Lund
Creative Director: Alexa Inkels
Art Director: Ricardo Baltazar
Agency: We Are Cousins
Main Broadcast & Promo Credits
Creative Producer: Aly Lund
Executive Producer: Jessie Mizrahi
VP Creative: Xanthe Wells
ECD: Steve Peck
CD: Alexa Inkels
Art Direction: Kitron Neuschatz
Lead Writer: Stephanie Halovanic,
Creative Agency: Mint
Production: Feels like home
Offline: Outsider Editorial
Color: Alter Ego