Valentine’s Day 2022
OpenTable’s 2022 Valentine’s Day Campaign “Fall in love with restaurants”.
This is a look at an integrated two-sided global marketing campaign, for OpenTable biggest bookings (reservation) day of the year. My role on this campaign was two fold, the Lead Creative Producer and the Creative Project manager. Where I managed the entire integrated creative process as well as the creative productions necessary to complete the needs of the brief. Below are visual samples of the creative campaign components and finalized assets.
My Role: Lead Creative Producer + Creative Project Manager
Credits: Elizabeth Freeman (OpenTable Lead Designer), Maria Almeida (OpenTable Lead Designer), Chandni Thawani (OpenTable Designer), Molly Watson (OpenTable Copy Writer), Asaf Hagag (OpenTable Designer), Julia Borgini (OpenTable Brand Director), Blink Media, Jonah Rosenberg (Freelance Photographer), Maggie Famiglietti (Freelance Illustrator).
Mood board
Visual system
Lifestyle photoshoot
With a goal of making this campaign unique, I set out in late November 2021 to produce custom lifestyle photography for Valentine’s Day, at a local San Francisco restaurant.
Credits: Jonah Rosenburg (Freelance Photographer), Blink Media, Elizabeth Freeman (OpenTable Lead Designer).
The product experience
The social stuff
Consumer emails
B2B restaurant content
Lead generation gated restaurant content, to get restaurants prepared for the big day.
