Lifestyle Photography
OpenTable’s lifestyle photography refresh
My role: Lead Creative Producer
Credits: Blink Media, Julia Borghini (OpenTable, Brand Director), Erich Grois (OpenTable, Principal Designer), Maria Alameda (OpenTable, Lead Designer), Elizabeth Miller (OpenTable, Lead Designer)
Photographers Credits: Chris Sue-Chu and Alyssa Wodabek (Toronto), Nick Murway (Cincinnati & Chicago), Greg Funnell (London), Christian Kerber (Hamburg), Constantin Mirbach (Munich), Salva Lopez (Barcelona), Jack Lindeman (Mexico City).
6 Counties.
8 Cities.
7 Photographers.
350 Assets.
My job was to produce a fully refreshed suite of photography for OpenTable’s brand asset library that adhered to their newly developed photography guidelines. I vetted, sourced and secured photographers, talent, and restaurants to produce these shoots around the world.
I managed these global photoshoots end to end in the time span of just a few months. From internal kickoff (managing the redesign of our photography guidelines) to pre-production (on-location creative production management), production all the way through post-production
Photography Guidelines
A snapshot of OpenTable’s photography guidelines that I managed internally to redesign. This guide was my source of truth and guide for briefing photographers from around the world, to ensure OpenTable’s lifestyle photography was consistent and visually aligned to the brand’s look and feel. The guide was a critical piece of material I used through my management of this wide scale production. It also acted as an internal guide of excellence for photography at OpenTable.
Credits: Erich Grois (OpenTable, Principal Designer), Elizabeth Freeman (OpenTable, Lead Designer), Julia Borghini (OpenTable, Brand Director)
